Sears Reveals The Symbolism Behind Its New Logo

Sears has rebranded and adopted a new slogan and logo.

The department-store chain rolled out the new slogan "making moments matter" in a video posted to Facebook on April 28.

The new slogan accompanied by a new logo design that appears to be a combination of a house and a heart.

People have shared mixed reactions to the new logo.

Some praised it, calling it "beautiful," while others expressed confusion over the symbol and accused Sears of ripping off Airbnb's logo.
https://www.businessinsider.co....m/sears-reveals-new-
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