Spice Expert Guesses Cheap vs. Expensive Spices

For the latest edition of Epicurious' "Price Points" series, spice expert Ethan Frisch from Burlap & Barrel gets challenged to correctly identify cheap and expensive versions of various types of spices.
"Ethan breaks down cinnamon, turmeric, black pepper, chili flakes, cumin and smoked paprika. For each type, Ethan analyzes, smells, and taste tests before guessing which spice costs more. Once the prices are revealed, he explains why."