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The Power of Authenticity | Pamela Reif & Chris Kastenholz | TEDxWHU

Published on 18 Apr 2020 / In Sports

Pamela is known as the most famous German Social Media Influencer with 2.7 million followers on Instagram and interest in sports, fashion, and beauty. Christoph Kastenholz is Founding Partner of Pulse Advertising, the globally leading Influencer Marketing agency working with over 5,000 social media influencers around the globe.

Looking back at Pamela’s career, it all began four years ago when she started posting photos of herself on social media platforms without having a particular goal or strategy in mind. Pamela simply shared her hobbies and interests, being mainly fitness, beauty, and fashion, with her followers and quickly grew her international following reaching more than 2,7 million people today. Although she loves to post on Instagram and engages with her followers on a personal level she wants to be more than just an „Instagram girl“. Pamela is a 20-year old social media influencer but also a dedicated entrepreneur, who successfully launched her app, her personal fitness program, and a shoe collection. Next month her first book will follow. Above all, Pamela is an inspiration for young women who achieves her goals being passionate and hard-working.

Christoph Kastenholz is Founding Partner of Pulse Advertising, the globally leading Influencer Marketing agency with offices in Hamburg, Germany and New York, USA. Growing rapidly from inception in 2014 to a team of 50, Pulse Advertising has become market leader in its industry.
After studying at top universities in Germany, France and Spain, Chris worked in M&A Investment Banking at GP Bullhound in London. His experiences working with businesses sparked his interest in entrepreneurship, and Chris left London to start a fashion label in Germany with his partner Lara. While promoting his fashion label, Chris found many shortcomings in the traditional advertising methods. He realized the highest ROI in advertising was through the widely untapped influencer marketing field, and decided to pursue this opportunity.
This led to the establishment of Pulse Advertising, and in just over two years Chris and Lara have grown Pulse into the global player it is today.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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